The Strange, Soothing World of Instagram’s Computer-Generated Interiors

“Renderporn” domesticates the aspiration and surreality of the digital age.

Last spring, several months into the pandemic, a series of images appeared on Instagram, depicting a luxury home nestled into the cliffs of the Scala dei Turchi, on the coast of Italy. The building appeared to be sculpted from cream-colored adobe, and its rounded, uncovered windows and doors looked out over a peaceful aquamarine sea. Furniture by Gerd Lange for Bofinger and Le Corbusier sat invitingly by an ocean-fed pool; inside, Picasso ceramics were arranged artfully around a minimalist seating area, and bathed in early-afternoon light. The residence, Villa Saraceni, was the work of designers Riccardo Fornoni and Charlotte Taylor. It also didn’t exist in real life: the house was built with rendering software, and its design was entirely speculative. In reality, the Scala dei Turchi is a tourist destination that has seen erosion and damage from overuse. In 2007, the surrounding municipality applied to designate the area a UNESCO World Heritage site, and last year it was seized by Italian authorities concerned with its preservation. Still, some admirers of Villa Saraceni were transfixed to the point of sending booking inquiries. “Gorgeous,” one Instagram user commented. “Do they rent?” […]