When It Comes to Sci Comms, Keep It Simple

When scientists and others use their specialized jargon terms while communicating with the general public, the effects are much worse than just making what they’re saying hard to understand.

In a new study, people exposed to jargon when reading about subjects like self-driving cars and surgical robots later said they were less interested in science than others who read about the same topics, but without the use of specialized terms. They were also less likely to think they were good at science, felt less informed about science and felt less qualified to discuss science topics. […]

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