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eEnforce: An Interesting Blend of Technology and Attornies to Address MAP Violators

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eEnforce: An Interesting Blend of Technology and Attornies to Address MAP Violators

Article by Rob Enderle | January 25, 2020

I’m always on the lookout for interesting solutions to unusual problems because I find the related problem solving that was behind the solutions fascinating to ponder. I also find that talking through the solution helps me to think out of the box, which helps my performance as an analyst. I ran into Cyber Investigation Services years ago when looking into reputation protection and the problems people were having with hostile actors attempting to destroy (defame) their or their companies’ reputations.

They have a new service called eEnforce which focuses on MAP (Minimum Advertised Price) violators, which coincidently was a problem I was asked to address back when I worked at IBM. My team never was able to come up with a viable solution that would scale. A MAP violation is when a customer (not a reseller) buys in high volume to get a deep discount and then resells part of what they bought at or below the price they paid for it. It is a way to game a discount. I even found I had sales reps that were either doing this themselves to max out their incentive plan or advising customers how to do it. It was then a huge problem for us and, apparently, with the emergence of on-line selling resources like Amazon and eBay, it has become a lot worse. […]

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