How Do You Stand Out in a Technology-Saturated Marketplace?

Photo: S O C I A L . C U T. Article by Barry Schaeffer.

There was a time when if you went downtown shopping there would be a store with a clown on the sidewalk in front, waving a sign advertising a special product or price. You, and lots of other folks, were likely to visit or at least notice that store.

But suppose every store on Main Street had a clown in front? It’s unlikely any of them would get your or other prospective buyers’ attention.

The same thing is happening in today’s ecommerce world. Technology, for all it has given us, is making it possible to place a virtual clown in front of every business. […]

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