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Juul and the business of addiction

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Photo Illustration by Grayson Blackmon / The Verge. Article by

Bloomberg’s Lauren Etter on the rise and decline of an e-cigarette upstart

Several years ago, I went to a splashy launch party for a new tech product, which is a pretty normal thing for tech companies to have. It was at a hip warehouse space in Manhattan, there was cool lighting and a great DJ, free food — the company had pulled out all the stops. And the company had invited a ton of Instagram influencers and model types, so there were lots of beautiful young people there doing exactly what the company had hoped they’d do: taking photos and videos with the new product, talking about how cool it was, and posting it to social media. […]

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