McDonald’s Plans to Serve AI Voice Technology at Drive Thru

Photo via Joirib Morales Uc/Unsplash

While the initial focus will be McDonald’s drive thrus, the company also aims to incorporate this technology into mobile ordering and kiosks.

McDonald’s is slowly but surely eliminating humans workers from its fast-food equation. Following the rollout of self-order kiosks and “personalized” menus, the burger empire plans to automate drive-thrus with its acquisition of Apprente. The Silicon Valley startup, purchased for an undisclosed sum, was founded in 2017 to create voice-based platforms for multilingual, multi-accent, and multi-item conversational ordering. Now, McDonald’s wants to use the system for faster, simpler, and more accurate order taking […]

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