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#NRF2020: Beware of using technology to enhance retail experience, warns LEGO

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The LEGO Group is all about experience and creating moments and memories for its customers of all ages. Using technology to create that experiential differentiator is not always the answer though, LEGO warns.

Technology in-store has to be supplemented by the store associates, […]

LEGO has launched Minifigure factories in a few selected stores where customers can design their own minifigures on computers in store, which are then made to take home. It’s a technology innovation which is both experiential and personalised. […]

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