Paige Spiranac vs. Tiger Woods for Instagram Advertising Dollars
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Photo credit: Shutterstock. Article by . SocialMedia HQ – September 19, 2022.
Just a few years ago, it was possible to dismiss social media influencers as just a bunch of young, entitled Millennials who expected to get free hotel stays, free meals and free swag just for posting photos on Instagram or uploading videos to YouTube. But the social media influencer game has become big business. More than ever, brands want to be connected with the movers and shakers within an industry or niche, and those movers and shakers are almost always young social media influencers with huge followings online. […]
