Quibi unveils “Turnstyle,” its flagship mobile video format

Quibi on Wednesday revealed a new mobile video technique called Turnstyle that allows mobile video consumers to seamlessly switch between watching the same video on their smartphones either vertically or horizontally.

Why it matters: The technology, which was demoed to reporters on Tuesday at the Consumer Electronics Show (CES) in Las Vegas, is a huge part of what Quibi thinks will help differentiate its product from other mobile video experiences, like Snapchat or Instagram.

Details: Turnstyle is typically created by stitching together two videos of the same scene together, one captured in a landscape lens (horizontally) and one captured in a portrait lens (vertically), said Quibi Chief Product Officer Tom Conrad in an interview with Axios. The format is patent-pending. […]

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