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Sonoma’s vaunted wineries embrace online sales, budget pricing to woo pandemic drinkers

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Sonoma’s vaunted wineries embrace online sales, budget pricing to woo pandemic drinkers

Photo: Farmworkers pick grapes as the sun rises over a cloudy Roche Winery on Sept. 3. (Melina Mara/The Washington Post). Article by Brooke Van Dam and Steve Johnson.

For years, the industry relied on foot traffic from millions of tourists to keep their doors open. The coronavirus has forced them to find a new way.

In Sonoma Valley, home to 60,000 acres of grapes and 400 wineries, the pandemic has crushed the local business model and disrupted […]

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